Wood craft letters are used by customers to add their house number to a wall visible from the street or by a business to place their name before the public. Wood letters come in a variety of styles and sizes. Most wood letters use a serf font style, perhaps because crafts people tend to be more artist than carpenter. Additionally, since crafts infer smaller projects, most wood letters are produced in smaller sizes such as 3" to 6" high.
Unfinished wood letters, often of several types of wood, are used when additional finishing is desired, such as painting or staining. This allows the customer to select a color that compliments the wall color or contrasts for best visibility.
Sometimes hardwoods are selected and after staining and polishing they become a work of art.
When a customer purchases such wood craft letters, they should be reminded to visit the paint department for the finishing supplies to complete the project. While wood screws are appropriate for most wood projects, perhaps an industrial adhesive would be a better choice to attach the letters to an outside wall of stucco, or picture hooks if intended for inside hanging. This is an area that the store staff should be trained to advise the customer of a variety of uses and gain the customers trust by having that knowledge. The uses for wooden letters are limited only by the customer’s interests and ingenuity. A picture wall in a hallway might have a title of "Family Pictures" or "Our Family."
Children's rooms may use the letters as the decorating theme. The name of children in wood letters on the door, school and grade over a wall is full of school papers and crafts. A family recreation room is a great opportunity to highlight areas of special use, such as sewing, model building or workout.
While the home is the place people think of for using a product like this, the opportunities are limitless. Schools, community halls, houses of worship and museums all need larger lettering to alert occasional visitors and call their attention to common areas, something a small plaque simply wouldn't do. Waiting rooms and assembly halls also need a quick and easy way for those gathered to find the rest rooms or snack bar.
Hobby and craft stores often offer training classes to promote hobbies and crafts, introduce the craft person to new materials such as unfinished wood craft letters and the skills required to paint and hang the projects. Through this effort the business builds a broader customer base, promotes brand loyalty and opens the way for add on sales. There are numbers for a home that address today, kid’s room tomorrow, the recreation room next week and maybe even a church next month. Customers can not begin to realize all the uses for wood craft letters so it is up to the business staff to promote the craft and product.
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